When Russia invaded and annexed the Crimean Peninsula in 2014, the invasion received far less attention in the West. “We’ve got to bear in mind that this is a technological thing as well, that we’re at the point where the tools are in place.” “I think it’s unprecedented,” said Peter Dickinson, editor of the UkraineAlert service at the Atlantic Council, speaking about the internet-generated support. Borys’s site, Saint Javelin, has raised so far almost $1.5 million to assist the Ukrainian charity Help Us Help, which has branched into multiple services, and to provide protective equipment for journalists covering the war, he said. The merchandise sales they have generated in the United States and elsewhere are surprising given that many people buying the T-shirts, stickers, coffee mugs and chocolate bars would never have thought about the Eastern European country before the conflict.
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